FF News Logo
Tuesday, July 29, 2025
3609-Banking-and-Payments-Report-Social-Media-Tiles-UK100625LD-FinTech-Finance-Leaderboard-728x90_4 (1)

Breaking News

Splitit and Antom Announce Partnership to Expand Access to Card-Linked Installments for Merchants Globally Chainlink, Plexos Institute, and EDinheiro Partner To Democratize Financial Access in Brazil Mollie Launches AI-Ready MCP Server to Help Merchants Simplify Workflows Why Data Alone Isn’t Enough | Tina Hughes, Yorkshire Building Society The Impact of Crypto Regulation on Innovation Empowering Smarter Collections with Data | Flexys and Billing Finance Personalising the Cardholder Experience with G+D Mambu Unveils Upgraded Islamic Banking Capabilities to Power the Next Generation of Shari’ah-Based Finance FIS Partners with Circle to Unlock Stablecoin Money Movement Functionality for Financial Institution Customers TerraPay Secures AUSTRAC Registration to Deepen Cross-Border Payment Infrastructure in Australia and the Pacific Tide Now Supports Over 1.5 Million Small Businesses Globally U.S. Bank Announces Resource Hub to Assist Small Business Owners Sikoia Partners With Experian to Provide Further Automated Income and Employment Verification Opportunities    Introducing DXC Assure Risk Management: AI-Powered Claims Solution for Self-Insured Organizations RAKBANK Becomes the First UAE Conventional Bank to Facilitate Crypto Brokerage Service for Retail Customers in Collaboration with Bitpanda

July 29 2025

Why Data Alone Isn’t Enough | Tina Hughes, Yorkshire Building Society

Share this post:

Share on LinkedIn Share on WhatsApp

Tina Hughes from Yorkshire Building Society shared her thoughts on how financial institutions should be thinking about data, with an emphasis that it’s not just about having data, but what you do with it that really matters.

Financial institutions need to be clear about what the purpose is behind their data use: what problem are they trying to solve, and where is that data coming from? Data is now available from a variety of sources as well as in various formats, however the challenge making that data accessible and usable, not just storing it.

Hughes then highlighted the importance of translating complex data into something customers can use and actually interpret, focusing on spotting patterns and drawing on insights. For Hughes, the key question always comes back to “so what?” what decisions or actions are being driven by this data? That question, she said, is what leads to better efficiency.

Hughes made it clear  that she sees commercial success and customer focus as interconnected: if you get the customer side right, the commercial results should follow naturally. This customer-first mindset is central to the work happening at Yorkshire Building Society, where Hughes described the organisation as being “on a journey” with its transformation efforts. Having a clear focus on the customer, she said, is a strong foundation for everything else.

People In This Post

Tina Hughes

Tina Hughes

Yorkshire Building Society

Companies In This Post

Yorkshire Building Society | FinTech Finance

Yorkshire Building Society
  1. Splitit and Antom Announce Partnership to Expand Access to Card-Linked Installments for Merchants Globally

    Merchants

     Read more
  2. Chainlink, Plexos Institute, and EDinheiro Partner To Democratize Financial Access in Brazil

    20:20 Customer Experience 2016

     Read more
  3. Mollie Launches AI-Ready MCP Server to Help Merchants Simplify Workflows

    Merchants

     Read more
  4. Why Data Alone Isn’t Enough | Tina Hughes, Yorkshire Building Society

    Fintech TV

     Read more
  5. The Impact of Crypto Regulation on Innovation

    Fintech TV

     Read more
Sibos | FFNews
More On