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June 15 2023

Robert Burr – Why Is Trust Important?

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Robert Burr, CEO of iptiQ, explains why trust between customers is important for iptiQ. iptiQ is a digital B2B2C insurance company that is powered by Swiss Re.

“Swiss Re, as a group, places our brand trust as the highest possible priority for us in our commercial relationships with our clients. iptiQ follows that strategy, and when we work with partners, it is super important that we work with partners that share that value.”

“For us, when we go and talk to partners, do they share that same philosophy? Do they believe that the trust element in the transaction or in the interaction is the highest priority they have? So we’re very passionate about it. Digital trust is not just about: Does the technology work? It’s about: Does the product work? Does the service capability work? We talked about claims earlier on. Can they trust us to make sure that the right claims are made?”

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Robert Burr

Robert Burr

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