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Tuesday, February 24, 2026
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Merlin Investor – Guido Petrelli – Finovate Europe 2023

At Finovate Europe 2023 in London, we had a conversation with Guido Petrelli, the founder and CEO of Merlin Investor. Merlin Investor is a fintech company on a mission to democratize system investment strategies and offer software for strategic investment planning and management to retail investors.

“The Merlin platform is an educational strategizing and tracking tool that can be used with any kind of asset. It’s complementary to any trading platform and designed for any kind of retail investors. Basically, what we have seen is a new generation of young investors that start to buy and sell assets through the several trading platforms that are now available, but they did that without developing a plan before. So, without the concept of diversifying the risks that you take when invested.”

“So, Merlin Investor was seen as a guide in the process of being educated and becoming more expert in order to be autonomous in trading but doing that with a strategic approach and with an experimentality.”

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