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June 10 2025

How Real-World Conversations Shape bunq’s Products | bunq’s Chief Strategy Officer, Bianca Zwart

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Bianca Zwart, bunq‘s Chief Strategy Officer, explains how living in different countries influences the company’s products and strategy. She splits her time between Amsterdam and Rome and travels often, including a recent trip to London for this conversation. These experiences are key to how bunq runs things.

Bianca thinks that the best ideas usually don’t come from meetings. They pop up during daily life and chats with regular people. She recalls a taxi ride in Dublin where she talked with the driver about banking. He expressed his frustrations, saying no banks met his needs. Before long, she was sharing what bunq offers, and by the end, the driver had downloaded the app.

But it wasn’t just about getting a new user; that chat gave Bianca new insights that led to real changes in bunq’s products.

Her story shows that real innovation often comes from keeping in touch with everyday experiences. It’s not just about big research studies or high-level discussions — sometimes, the best ideas come from simple talks.

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Bianca Zwart

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