Breaking News
How Is OakNorth Creating a Unified Customer Experience? | OakNorth’s Senior Director of Marketing Hugo Oliveira Sousa
Hugo Oliveira Sousa, Senior Director of Marketing at OakNorth Bank, explains how the bank manages control while outsourcing smartly to enhance customer experience. They build their app and customer-facing features in-house to maintain high standards but rely on established external technologies for things like card processing to keep costs down.
A standout feature of OakNorth is its focus on a unified customer experience. While many traditional banks have separate silos for loans, business accounts, and investments, OakNorth combines everything into one data platform. This gives a complete view of each customer’s banking relationships.
This connected strategy helps OakNorth provide better, tailored products and services, leading to smoother and more valuable customer interactions.
People In This Post
Companies In This Post
- Cloudflare Introduces NET Dollar to Support a New Business Model for the AI-Driven Internet Read more
- Chainlink Advances Tokenized Fund Workflows With Swift Messaging in Collaboration With UBS Read more
- HSBC: Treasurers Expect Tokenisation to Grow Fivefold, as They Take on Expanded Strategic Roles Read more
- EXCLUSIVE: “The Ambiguity of Progress” – Innes MacLeod, Swift Innotribe in ‘Discover Sibos 2025’ Read more
- Small Business Outlook: Juggling Responsibilities, Rapid Change, and GenAI | Shruti Patel, U.S. Bank Read more