FF News Logo
Wednesday, October 01, 2025
FF Awards Leaderboard Banner

Breaking News

Cloudflare Introduces NET Dollar to Support a New Business Model for the AI-Driven Internet Chainlink Advances Tokenized Fund Workflows With Swift Messaging in Collaboration With UBS HSBC: Treasurers Expect Tokenisation to Grow Fivefold, as They Take on Expanded Strategic Roles EXCLUSIVE: “The Ambiguity of Progress” – Innes MacLeod, Swift Innotribe in ‘Discover Sibos 2025’ Small Business Outlook: Juggling Responsibilities, Rapid Change, and GenAI | Shruti Patel, U.S. Bank Finnovex Middle East 2025, Middle East’s Fintech Metamorphosis: Digital, Decentralized & Disruptive Financial Resilience in Volatile Markets: The Fintech Edge in 2025 EXCLUSIVE: “Planning For AI” – Adam Lieberman, Finastra in ‘The Fintech Magazine’ BofA’s New GenAI Assistant Transforms Global Payments Solutions Tarabut Inaugurates Regional Headquarters in Riyadh Finastra Showcases Nexus Integration Solution to Transform Trade and Supply Chain Finance at Sibos 2025 AutoRek Achieves Microsoft Solutions Partner Certified Software Designation for Financial Services AI Sendby Selects Flagright to Strengthen Transaction Monitoring & AML Compliance for Migrant Remittances Fenergo Enhances FinCrime OS with Native ID&V, Delivering Accelerated Compliance in One Platform Visa Direct Taps Stablecoins to Unlock Faster Funding for Businesses

June 9 2025

How Is OakNorth Blending Tech and Human Expertise? | OakNorth’s Senior Director of Marketing Hugo Oliveira Sousa

Share this post:

Share on LinkedIn Share on WhatsApp

Hugo Oliveira Sousa, Senior Director of Marketing at OakNorth Bank, shares how the bank supports mid-sized businesses, typically those making over £1 million. He points out that these newer business owners want fast, digital services but still appreciate having human help when it counts.

Hugo notes that while tech can speed things up, it can’t completely replace the need for personal understanding, especially in tricky situations. OakNorth aims to provide both a smooth digital experience and access to real people, making sure customers get quick service without losing that personal touch.

He likens it to using a ride-hailing app: the app gets you a ride fast, but it’s the driver who makes it a good experience. In banking, especially for big transactions or complex needs, tech alone won’t cut it. A chatbot can’t help with a blocked £1 million payment like a real person who understands the customer’s business can.

This mix of tech and human support is key to how OakNorth handles its business banking and lending services.

Companies In This Post

Oaknorth

OakNorth
  1. Cloudflare Introduces NET Dollar to Support a New Business Model for the AI-Driven Internet

    Fintech

     Read more
  2. Chainlink Advances Tokenized Fund Workflows With Swift Messaging in Collaboration With UBS

    Crypto

     Read more
  3. HSBC: Treasurers Expect Tokenisation to Grow Fivefold, as They Take on Expanded Strategic Roles

    Fintech

     Read more
  4. EXCLUSIVE: “The Ambiguity of Progress” – Innes MacLeod, Swift Innotribe in ‘Discover Sibos 2025’

    Discover Sibos 2025

     Read more
  5. Small Business Outlook: Juggling Responsibilities, Rapid Change, and GenAI | Shruti Patel, U.S. Bank

    Fintech TV

     Read more
FTWLondon 2025 - Vertical Marketing Toolkit visual 1080x1920 (1)
More On