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Lüt Announces Strategic Partnership with Safe Harbor to Expand Access to Compliant Closed-Loop Payments for Cannabis and Specialty Merchants Figure Partners with moomoo and Keplr to Expand Global Access to the On-chain Public Equity Network (OPEN) OneDome Raises $25M Pre-Series C, Bringing Total Funding to $40M intelliflo and Söderberg & Partners Form Strategic Partnership to Drive Adviser Efficiency Axiology Secures €5 Million Seed Funding to Accelerate the Modernisation of Europe’s Capital Markets ComplyAdvantage Fintea Chats: Lucy Heavens on Compliance, Technology and the Future Chargebase Launches to Help Merchants Cut Chargebacks and Give Easy Access to Verifi and Ethoca Alerts APEXX Global Announces $10 Million Investment from Finch Capital to Accelerate Global Growth Pluto Finance appoints Carl Bowcher as lending director Clearwater Analytics and TreasurySpring Announce Platform Integration for Fixed-Term Cash Management Swedish AI Company Fintower Raises €1.5 Million in Oversubscribed Seed Round Eltropy Enters 2026 With Record Growth and Expanding Momentum ING: AI Will Redefine Banking Careers ANZ Launches Agentic AI-Powered CRM to Transform Business Banking Zip US Expands Flexible Payment Options with Launch of Pay in 2

Home » Fintech TV » Event Videos » Sherri Schwartz – OvationCXM – Fintech Meetup 2023

April 21 2023

Sherri Schwartz – OvationCXM – Fintech Meetup 2023

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Over in Las Vegas for Fintech Meetup 2023, the FF News team caught up with Sherri Schwartz, the Head of Marketing at OvationCXM. OvationCXM are a customer experience management platform that aims to enable brands to take ownership of their customer experiences.

“We believe that you cannot have a great customer experience end-to-end and customer journey without connecting your ecosystem of your internal tools of your partners. There are a variety of touch points and interactions that happen in a customer’s journey.”

“So what we do, is we are an end-to-end journey orchestration building. We also bring in those internal tools and those ecosystem partners to eliminate a lot of the chaos. One of our customers Key Bank said it best. It can sometimes feel like it’s 1-800 ping pong or a pinball machine of interactions and a bank can quickly lose visibility of where the customer is.”

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Sherri Schwartz

OvationCXM

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Lüt Announces Strategic Partnership with Safe Harbor to Expand Access to Compliant Closed-Loop Payments for Cannabis and Specialty Merchants

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Lüt partners with Safe Harbor to expand compliant closed-loop payments for cannabis and specialty merchants, featuring Michael Andrud and Ean Mullins.

Lüt Announces Strategic Partnership with Safe Harbor to Expand Access to Compliant Closed-Loop Payments for Cannabis and Specialty Merchants

Lüt, a new financial ecosystem built for accessibility, reliability and growth with a first-of-its-kind closed-loop digital payments platform for cannabis and other high-risk industries, has announced its new partnership with leading financial services provider Safe Harbor to address one of the cannabis industry’s most persistent challenges: compliant and reliable payments. Through the collaboration, Lüt becomes a Safe Harbor Advantage Partner in closed-loop payment, expanding access to compliant, guaranteed-funds digital payments for cannabis and specialty merchants.

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WHY THIS MATTERS: Chargebacks have become one of the most damaging—and often overlooked—risks for high-growth e-commerce and SaaS businesses. Beyond lost revenue and fees, elevated dispute ratios can threaten merchant accounts and restrict access to payment processing altogether. As digital commerce scales, manual dispute handling and fragmented alert access are no longer viable. This launch reflects a broader shift toward prevention-first payment operations, where disputes are intercepted before they escalate. Simplifying access to networks like Verifi and Ethoca, while automating resolution workflows, lowers the barrier for merchants to protect revenue and maintain healthy processing relationships. In an environment where margins are tight, chargeback prevention is increasingly a core component of payments infrastructure. Chargebase, a new chargeback-prevention platform built for high-growth e-commerce and SaaS businesses, today announces its official launch. Designed to solve an expensive and existential problem for merchants – chargebacks – Chargebase gives companies instant access to Verifi and Ethoca alerts in a single, easy-to-use platform with automated workflows and transparent pricing. Chargebacks have long been a persistent cost factor for merchants. When a customer disputes a payment, businesses not only lose the transaction amount, but also the product, fulfillment costs, and chargeback fees, while risking damage to their merchant account standing. “Verifi and Ethoca alerts are highly effective in letting you refund a transaction before it becomes a chargeback. But accessing them traditionally meant dealing with multiple vendors, complex integrations, and paying premium fees. Chargebase was built to fix this, with the idea to make chargeback prevention accessible to everyone.” Serhii Zubakhin, Client Partner at Chargebase Chargeback Prevention Accessible to Every Merchant Chargebase offers a simple, unified way for merchants to prevent disputes before they turn into chargebacks. Through real-time alerts triggered the moment a customer initiates a dispute with their bank, merchants can issue a quick refund and avoid a costly chargeback entirely. With Chargebase, merchants can: Reduce chargebacks Protect merchant accounts from exceeding the 0.9–1% chargeback threshold Eliminate manual dispute workflows, reducing operational overhead Scale confidently, without fear of losing payment processing due to chargeback ratios A Platform Built for Speed and Automation Unlike traditional providers that simply relay alerts, Chargebase automates the alert-resolution process end-to-end. The platform matches alerts to orders, handles backend communication with Verifi and Ethoca, and reduces the manual steps merchants normally have to take. Key differentiators include: Automation-first architecture that minimizes manual processing Unified access to both Verifi and Ethoca networks in one platform Flexible configuration – custom workflows, notification preferences, and integrations shaped around each merchant’s operations Transparent pricing accessible to startups, mid-market, and scaling brands Flexible Pricing Designed for Growth Chargebase uses a simple, transparent pay-per-alert model that ensures merchants only pay when the platform actually helps them avoid or resolve a dispute. Plans depend on the network, with no setup fees, monthly minimums, or long-term commitments. Importantly, merchants are charged only for valid alerts – double alerts and false alerts are never billed. This structure makes enterprise-grade chargeback prevention accessible to startups and scaling businesses alike, without the heavy upfront costs or opaque pricing. Availability Chargebase is now available to merchants of all sizes. The platform already supports over 20,000 merchants. FF NEWS TAKE: Chargebase is addressing a real pain point with a streamlined, automation-led approach. The key test will be whether simplicity and transparent pricing can drive adoption beyond enterprise merchants. Watch for growing emphasis on preventative payments tooling as businesses prioritise resilience alongside growth.

Chargebase Launches to Help Merchants Cut Chargebacks and Give Easy Access to Verifi and Ethoca Alerts

Chargebase, a new chargeback-prevention platform built for high-growth e-commerce and SaaS businesses, today announces its official launch. Designed to solve an expensive and existential problem for merchants – chargebacks – Chargebase gives companies instant access to Verifi and Ethoca alerts in a single, easy-to-use platform with automated workflows and transparent pricing.