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Who Would You Have Backed on Day Zero?
At Money20/20 Europe 2025, we asked the attendees “If you could’ve invested in any company here on day zero, who would it be?”
The answers reflected a mix of legacy strength, fintech disruption, and bold bets.
Traditional banks were praised for their consistent P&L performance, while Revolut, Stripe, and IFX Payments were backed for scale and innovation. Tech giants like Microsoft and fast-rising players like Tranzac, Monza, and Terminus also stood out. Mastercard earned respect for its evolution in payments, and Ripple sparked interest amid talk of a new crypto bull run. Even lesser-known names like Sona were highlighted which is proof that smart bets can come from anywhere.
The top picks shared traits of resilience, innovation, and scalability; From infrastructure leaders to fintech challengers, these are the companies others wish they’d backed from the beginning.
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