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June 12 2025

AI-Powered Banking: Globant’s Antoni Vidiella on the Future of Financial Services

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In this exclusive interview with FF News, Antoni Vidiella, Managing Director for Financial Services at Globant, shares his vision for the future of banking. After over five years at Globant, Antonio observes that AI and generative AI offer a tremendous opportunity to drive change in customer experience and operational efficiency for financial institutions of all shapes and sizes.

In his opinion, banks—especially incumbents—need to transition from legacy systems and flat one-size-fits-all digital apps to hyper-personalised, real-time offerings. Using AI, banks can deliver multi-modal, adaptive experiences for customers whether they are a student, a retiree or a digital native—moving towards event-based banking that accurately expresses client needs.

While many FI’s have addressed modernisation at the front-end, Vidiela highlights the urgent requirement to modernise back-end systems and legacy data structures. The end goal is a human-like, embedded relationship between banks and clients, where services are pierced and nested in the individual’s daily rhythm—as part of our lives.

From personal finance advice to product recommendations, the focus is rapidly moving from offering financial products to delivering services founded on value, and this process represents a profound transformation in how financial services do their business and agents engage as an extension of their brand.

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Antoni Vidiella | Bluecap Management Consulting | Fintech Finance

Antoni Vidiella

Globant

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Globant | FF News

Globant
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