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What Does Marketing Need More of? | Fintech Marketing Hub SummerCon
At Fintech Marketing SummerCon 2025, attendees shared what they want to see more of in the industry and the answers went beyond buzzwords. Community came up first, with a call for more genuine connection beyond just events. Several mentioned collaboration, interaction with sales, and C-suite buy-in as key areas where alignment could improve impact.
Creativity was a recurring theme — especially in the age of AI, where original thinking matters more than ever.
There was also a shoutout for PR, fun, and the growing power of video in standing out. Others focused on people: more women in the industry, more talent, and more marketers who truly understand fintech. The message was clear: fintech marketing isn’t just about tools, it’s about people, ideas, and stronger connections.
- Black in Fintech Launches Speaker Index as Community Expands With Senior Advisory Board Read more
- Paysafe and BIG Form New Esports Partnership with PaysafeCard as Official Payments Sponsor Read more
- How Many MoneyLive Events Have You Done? Read more
- EXCLUSIVE: “Irish Eyes on London” – Enterprise Ireland in ‘The Paytech Magazine’ Read more
- AutoRek & Microsoft: Why Strategic Partnerships Matter in Finance Read more
How Many MoneyLive Events Have You Done?
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What Makes Finovate Special?
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When Will Your Job Be Automated?
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How Many Finovates Have You Done?
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Who Actually Wins Finovate Europe?
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Finovate Europe 2026: Create a Reinvented Version of Your Company Logo
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Finovate Europe 2026: Write Down the Biggest Buzzword You’ve Heard Today…But You Can’t Say AI
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Black in Fintech Launches Speaker Index as Community Expands With Senior Advisory Board
Black in Fintech has launched a speaker index to increase the visibility of Black professionals across financial services and fintech
Paysafe and BIG Form New Esports Partnership with PaysafeCard as Official Payments Sponsor
After an impressive start to the new season, Berlin International Gaming (BIG) is announcing another major milestone: PaysafeCard, the popular eCash solution by global payments platform Paysafe (NYSE: PSFE), is joining the Berlin-based esports organization as a Premium Sponsor and official Payment Partner. The collaboration spans BIG’s Fortnite, Counter-Strike 2, and Trackmania teams, featuring prominent jersey placement, integrated branding, and community-focused activations. In addition, PaysafeCard will power payments at the official BIG shop, allowing fans to complete purchases easily and securely.
How Many MoneyLive Events Have You Done?
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EXCLUSIVE: “Irish Eyes on London” – Enterprise Ireland in ‘The Paytech Magazine’
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AutoRek & Microsoft: Why Strategic Partnerships Matter in Finance
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Cathay Pacific Expands Global Partnership with Adyen
Adyen announced the expansion of its longstanding partnership with Cathay Pacific with Adyen now providing direct acquiring services for the airline
MAS Partners Industry to Develop AI Risk Management Toolkit for the Financial Sector
MAS announced the successful conclusion of phase two of Project MindForge[1], which culminates in the publication of an AI Risk Management Toolkit for the financial services sector