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What Does Marketing Need More of? | Fintech Marketing Hub SummerCon
At Fintech Marketing SummerCon 2025, attendees shared what they want to see more of in the industry and the answers went beyond buzzwords. Community came up first, with a call for more genuine connection beyond just events. Several mentioned collaboration, interaction with sales, and C-suite buy-in as key areas where alignment could improve impact.
Creativity was a recurring theme — especially in the age of AI, where original thinking matters more than ever.
There was also a shoutout for PR, fun, and the growing power of video in standing out. Others focused on people: more women in the industry, more talent, and more marketers who truly understand fintech. The message was clear: fintech marketing isn’t just about tools, it’s about people, ideas, and stronger connections.
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How Mastercard and G+D Are Shaping the Fight Against Fraud
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Chainlink, Plexos Institute, and EDinheiro Partner To Democratize Financial Access in Brazil
Plexos Institute, the EDinheiro platform, and Chainlink have announced a new partnership to democratize financial access for underserved communities by powering Brazil's blockchain-based social currencies
Personalising the Cardholder Experience with G+D
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What Three Words Describe the Future of Fintech? | Fintech Marketing Hub SummerCon 2025
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In One Sentence, Tell Us the Most Important Lesson You’ve Learnt So Far Whilst Attending Lucanet?
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Driving Digital Transformation in Banking with iGCB
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If You Could Add One Topic to the Agenda, What Would It Be?
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Hidden Costs of Legacy Tech: UK Banks Shelling Out £3.3bn Annually on Managing Core Systems
SaaScada released a new report exposing the spiralling costs and failures of outdated core platforms
Extend Secures $20 Million in New Capital and Hires Seasoned CFO
Extend, a leading spend and expense management platform, announced it has secured $20 million in additional capital
Bivial AG launches Instant 24/7 Swiss Franc (CHF) Payments
Bivial AG has launched instant 24/7 CHF payments through the SIC Instant Payments (SIC IP) clearing system
New Economist Impact Report Finds AI is Reshaping Insurance – Gradually
Insurance leaders are beginning to see AI move from hype to real-world impact
VoPay Expands Embedded Payments Offering with Real-Time PayPal and Venmo Payouts
VoPay announced an extension of its payment orchestration platform with real-time payouts to PayPal and Venmo
Bolt Launches Activate, a Founder-First Program to Accelerate Growth in Digital Commerce
Bolt has launched Bolt Activate, a new program designed to help the next generation of innovative digital commerce founders
UPI Launches Program to Extend Payment Network for International Students
UPI announced the launch of its program for international students featuring a comprehensive, one-stop cross-border payment solution