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Sunday, February 22, 2026
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Learning from the best with Eric Fulwiler from Rival | FF Salon at Sibos 2023

Welcome back to the FF Salon where we’re joined by Eric Fulwiler, co-founder and CEO of growth marketing agency, Rival, who speaks about his experience in the fintech and marketing sectors.

Fulwiler, who (dare we say it) is a fan of the FF Salon format, shares some of his journey so far, with stops at VaynerMedia and 11:FS along the way, before starting his own company. He also talks about some of the things he’s learnt, including the importance of finding good mentors and sources of experience.

In this relaxed but insightful FF Salon interview at Sibos 2023, Eric Fulwiler of Rival reflects on his path through fintech and marketing, the power of mentorship, and what it takes to build a brand that grows with intent.

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