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November 13 2023

Banks looking to alternatives as payments margins decrease. Icon Solutions | FF Salon at Sibos 2023

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In this interview from the FF Salon at Sibos 2023 we speak to Liam Jeffs, Director of Sales and Marketing at Icon Solutions. He points out how Sibos is a great place to network with potential customers and existing partners and we find out there’s even a 5K run that over 300 people took part in! Jeffs outlines how Icon Solutions payment processing technology helps banks adapt—and why customer understanding is essential to making that strategy work.

Jeffs also has some interesting insights into the decreasing margins on payments for banks and how increasing costs are forcing banks to look at other options when it comes to processing payments. He also shares how crucial it is that someone in his position does their research and seeks to genuinely understand their customers challenges.

Whether it’s adapting to cost pressures or building smarter sales strategies, Icon Solutions payment processing is at the centre of this industry evolution. Liam Jeffs’ insights from Sibos 2023 highlight the growing need for flexible payment infrastructure and a deeper, research-led approach to partnerships.

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