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James Booth – PPRO – The Changing Ecommerce Landscape
In this video Douglas Mackenzie speaks to James Booth, Head of Partnerships at PPRO about how the e-commerce landscape has changed across Europe and how businesses are having to change the way they do payments.
Speaking from Money20/20 Europe in Amsterdam, Booth covers the impact of the Covid-19 pandemic on e-commerce and how smaller markets are now showing interesting patterns and shifts towards different payment methods. Interesting points are made about how smaller emerging markets like Poland or Italy are now poised to leapfrog more established ones as they’re perfectly placed to adopt new payment rails and innovations.
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