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Tuesday, September 16, 2025
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Jorge Molina – Betterfly – ITC LATAM 2023

For ITC LATAM 2023 in Miami, FF News spoke to Jorge Molina, Vice President of Insurance and Partner at Betterfly, to delve into the activities of the organisation.

Betterfly is a professional services platform that facilitates connections between businesses and independent consultants and experts. Their platform offers a wide array of expertise to assist organisations in addressing complex challenges and making well-informed decisions.

“Betterfly is an app that generates profit for employees. We are mainly focused on SMEs.”

“We are forming small enterprise communities so that we can generate an optimal level to attain the best market conditions within the insurance policy business to offer better value proposals.”

“The use of insurance policies is not generalised in Latin America … There is clearly a wide protection gap, and that is the reason behind our focus on SMEs. We are trying to reach out to those people who never had any kind of insurance policy, we are trying to give them that option.”

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