Sherry Chan – Atidot – InsurTech Insights USA

At the InsurTech Insights USA event, at the Javits Center in Manhattan, New York, FF News met with Sherry Chan, Chief Strategy Officer at Atidot, to explore further into how the insurance industry is impacted by technological innovations.

Atidot is a leading provider of advanced analytics solutions for the life insurance industry. Their cutting-edge technology harnesses the power of big data and machine learning to deliver actionable insights and predictive models, empowering insurance companies to optimise pricing, underwriting, and customer engagement strategies. Through their expertise in data-driven decision-making, Atidot helps drive business growth and customer satisfaction in the insurance sector.

“We use AI to help the life insurance industry understand their policy holder better, meaning we can help them recruit better, sell to them better as well as retain them better.”

“There is an issue with financial literacy in our country, especially insurance literacy where people don’t understand a lot about insurance. So having customisation and being able to recommend products to the policy holder is very useful for them so that they can be sure that they are insured in the right product.”