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April 26 2023

Bryce Deeney – equipifi – Fintech Meetup 2023

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At Fintech Meetup 2023 in Las Vegas, we caught up with Bryce Deeney, the CEO of equipifi. equipifi’s white-label solution integrates with banks and credit unions to curate offers that consumers can view, accept and manage through their existing banking apps.

“We’re the first platform that can enable split payments on the existing debit card a financial institution has already issued a customer. So, most people are familiar with products like American Express ‘Pay It Plan It’ or Citi Flex loans. If you already have a large credit card and you make a large purchase, you have the option of splitting that payment out over time.”

“We’re the first to enable consumers on the debit card side to also be able to flex that payment over time and get that cash back in their consumer checking account. Most people aren’t really aware but 60% of Americans use a debit card, top of wallet, for everyday purchases. So American Express and Citi and some of these larger card issuers have a really good product for 40% of us, but most Americans who live paycheck to paycheck don’t have access to that type of liquidity product.”

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