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Who’s Got the Best Booth? | FF News at Pay360
Any good conference will have its fair share of exciting booths and Pay360 was no exception. In this video we asked attendees of the event, which took place on 19th-20th March 2024, who they thought had the best booth.
Stands are integral to the conference ecosystem and often a source of great pride for companies exhibiting their services. Sometimes it can be a bit of a competition. They’re a hugely important marketing tool, so it’s no wonder companies spend a fair amount on them.
In 2022, it was estimated that the B2B trade show market in the United States was worth 10.2 billion dollars. For many conferences in the fintech space, companies can spend tens of thousands on a single stand or booth.
In theory a strong booth should provide attendees and prospective customers with the confidence that this is a company worth talking to and show off their USP.
Unsurprisingly, many exhibitors in our latest video were only too keen to promote their own stand (in many cases justifiably so) but there were also a few stands that clearly stood out from the rest.
In our last video we asked what the conference itself does to stand out from the rest, and the free to attend event certainly has a few claims to being different.
This year they had more speakers than ever with over 120 at the various sessions exploring key themes and industry trends. And there were more exhibitors than ever with over 100 exhibitors showing off their booths and hoping to engage in great conversations with prospective clients and payments professionals.
They also added debates, a start up pavilion, consultation briefings and a pretty sweet after party. You can find out more about what the event entails and how to book on to the next one, right here. But there were also some booths worth shouting about.
One in particular had a lot of people talking… And it had something to do with football.
Watch the video above to find out which one it was.
Featuring…
Merusha Naidu David Wall Rachel Clark Tim Coulson Nick Kerigan Paula Sussex Matthew Cox Nitzan Mazor Erik De Belder Gavin Kirkman Nicholas Botha Peter Theunis Andrew Marshman Ryan Sidney-Wilmot Sam McGurk Ed Adshead-Grant
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