Why Are Events Still Worth the Marketing Spend? | FF News at FTT Payments

In our last 60 second video at FTT Payments, we asked our interviewees why they think that events are worth the marketing spend – because in the fast-paced world of fintech, staying ahead of the curve is essential for success.

While technological advancements and digital strategies are crucial, one element that consistently drives impact and fosters innovation is the power of events and despite the surge of digital events since Covid, traditional gatherings in convention centers have made a comeback – and they’re bigger and better than ever!

While hybrid and virtual events have their advantages, there’s something uniquely powerful about face-to-face interactions.

These interactions foster deeper connections and spark collaboration. In-person events provide an ideal platform for networking, a place to forge partnerships, and create lasting impressions that go beyond the computer screen.

But why are events worth the marketing spend? Not just the hard costs, but the soft costs too? Especially now. Haven’t we all adapted to a distributed world? Can’t we close million-dollar deals on Zoom? Isn’t our work primarily cloud-based these days?.

While the upfront cost may be daunting, it’s best to think of events as an investment.

Beyond the tangible benefits of lead generation, brand visibility, and data collection, events foster meaningful engagement. In-person events also mean that attendees are connecting with your brand and sharing their experiences to enhance your brand’s reputation and bolster your marketing efforts.

One of the main benefits of attending events, especially in the fintech and payments sphere, is the ability to identify potential customers. By attending an event, you can attract individuals interested in your product or service and capture their contact information for future follow-up.

Events play a significant role in marketing budgets, with 36% of conference attendees indicating that events account for up to 50% of their marketing expenditures. This underscores the crucial role events play in shaping brand presence, driving customer acquisition, and generating leads.

By investing in attending events, fintech companies can effectively showcase their products and services, establish thought leadership, and build credibility within the industry.