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March 27 2023

Allica Bank’s Conrad Ford Reveals How Banks Can Provide A Personalised Service To Customers

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Conrad Ford, Chief Product & Strategy Officer at Allica Bank, sits down with Ali Paterson to discuss the challenges of providing a truly personalised service to consumers in an era when customer demands & expectations are becoming ever-more specific and varied.

“When people talk about personalization, everybody agrees that personalization is better. So that’s not really the question. We would all love to give as personal as a service as possible to our customers. The real challenge is, how do you do that without the economics of serving the customers breaking down? I think in the medium-sized business segment, or what we at Allica would call established SMEs, that’s really been that pattern that’s happened over the last 10-20 years.”

“Which is the big banks have actually retrenched very heavily from serving those customers, and there’s a kind of underlying structural reason for that. So, medium-sized businesses are quite awkward for the big banks because they sit awkwardly between the middle of the 2 big areas where the banks make money.”

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Conrad Ford

Conrad Ford

Allica Bank

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Allica Bank

Allica Bank
  1. EXCLUSIVE: “Passion Project” – Brice van de Walle, Mastercard in ‘The Fintech Magazine’

    The Fintech Magazine

     Read more
  2. FreedomPay Drives Global Merchant Innovation

    Event Videos

     Read more
  3. FIS Brings AI-Powered Advancements to Seamless, Personalized Digital Banking Experiences

    Fintech

     Read more
  4. Citi Ventures Invests in BVNK to Power the Next Generation of Financial Infrastructure

    Funding

     Read more
  5. Nearly Two-Thirds of Global Retailers Say Payment Method Flexibility Drives Revenue Growth, ACI Worldwide Survey Finds

    News

     Read more
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