FF News Logo
Tuesday, November 25, 2025
Pleo Beyond x FFNews

Breaking News

EXCLUSIVE: “Check, Check… and Check!” – Pilar Fragalà, CBI in ‘The Fintech Magazine’ BBVA: Digital Identity Will Transform KYC Pocket Network Is Pioneering ‘DePIN for Data’ Kea Rolls Out Local Payouts in 85+ Currencies Friendly Fraud Expected to Increase by 25% Between Thanksgiving and Cyber Monday, Warns ACI Worldwide Tide to Launch Connected Insurance for SMBs Market Backs 3-Year LIMOSS/Vitesse FCP Contract to Improve Treasury Management and Claims Payments in the Lloyd’s Market Wise Becomes First Non-Bank to Go Live on Japan’s Zengin System via API and Settle Directly With Bank of Japan Thunes and MoMo PSB Bring Real-Time Cross-Border Payments to Millions of Nigerians Mox Unveils Travel Pick & Go: Smart Insurance for Modern Travellers Checkout Adopts ACP, Backed by OpenAI, to Power Agentic Commerce for Enterprise Merchants Global Financial Community Completes Switch to ISO 20022, Paving the Way for New Levels of Cross-Border Payment Speed and Innovation Around the World​ Companies Overpaying on Employee Expenses by Up to 14% Backbase Partners With Unblu to Close the Gap Between Digital Convenience and Human Trust Bitso Accelerates Onchain Expansion with Upcoming Perps Aggregator and 2026 Token Launch

March 27 2023

Allica Bank’s Conrad Ford Reveals How Banks Can Provide A Personalised Service To Customers

Share this post:

Share on LinkedIn Share on WhatsApp

Conrad Ford, Chief Product & Strategy Officer at Allica Bank, sits down with Ali Paterson to discuss the challenges of providing a truly personalised service to consumers in an era when customer demands & expectations are becoming ever-more specific and varied.

“When people talk about personalization, everybody agrees that personalization is better. So that’s not really the question. We would all love to give as personal as a service as possible to our customers. The real challenge is, how do you do that without the economics of serving the customers breaking down? I think in the medium-sized business segment, or what we at Allica would call established SMEs, that’s really been that pattern that’s happened over the last 10-20 years.”

“Which is the big banks have actually retrenched very heavily from serving those customers, and there’s a kind of underlying structural reason for that. So, medium-sized businesses are quite awkward for the big banks because they sit awkwardly between the middle of the 2 big areas where the banks make money.”

People In This Post

Conrad Ford

Conrad Ford

Allica Bank

Companies In This Post

Allica Bank

Allica Bank
  1. EXCLUSIVE: “Check, Check… and Check!” – Pilar Fragalà, CBI in ‘The Fintech Magazine’

    The Fintech Magazine

     Read more
  2. BBVA: Digital Identity Will Transform KYC

    Fintech TV

     Read more
  3. Pocket Network Is Pioneering ‘DePIN for Data’

    Thought Leadership

     Read more
  4. Kea Rolls Out Local Payouts in 85+ Currencies

    News

     Read more
  5. Friendly Fraud Expected to Increase by 25% Between Thanksgiving and Cyber Monday, Warns ACI Worldwide

    News

     Read more
More On