FF News Logo
Friday, September 12, 2025

Breaking News

Why So Many Fintech AI Projects Are Failing (And How to Fix Them) Mastercard, NCR Atleos, and ITCard to Enhance Contactless Experiences at ATMs Paytently and Mastercard Partner to Launch Next- Generation Open Banking Payment Solution Botim Expands UAE-Ethiopia Financial Corridor With Commercial Bank of Ethiopia Partnership Onafriq and Visa Partner to Launch Visa Pay, Unlocking Interoperability Between Card and Mobile Money in the DRC Jet2 Selects APEXX Global as Payment Orchestration Partner Binance and Franklin Templeton to Develop Digital Assets Initiatives and Products Charm Security and Give an Hour Unite AI and Mental Health Expertise to Fight Scams Jeeves Launches Stablecoin Payments to Cut Cross-Border Costs by Up to 80% for LatAm Businesses Introducing Stream: Pioneering a New Era of Workplace Finance Ebury Expands Sports Partnerships Network in Brazil With Copa Libertadores Winner Botafogo Upwork Partners with Wise Platform to Enhance International Payment Infrastructure for Global Freelancers Mastercard Simplifies Business Payments With Oracle Integration BingX Launches AI Master, the World-First AI Crypto Trading Strategist Personetics Launches MCP Server—Enabling Banks to Develop Agentic AI Applications Using Customer Financial Intelligence Data

July 12 2023

Adam Rimmer – The Future Of Embedded Insurance

Share this post:

Share on LinkedIn Share on WhatsApp

Here, we spoke to Adam Rimmer, Co-Founder and CEO of FloodFlash, about his perspective on the future of embedded insurance.

FloodFlash provides parametric flood insurance solutions, using smart technology and data analytics to offer rapid and fair payouts to policyholders affected by flooding events.

“I’m a great believer that insurance should only be used when necessary and when needed … We need to use insurance for the things that we will struggle to recover from … I don’t think that it’d be right to embed FloodFlash in every single home in the UK because I don’t want to be charging people who live on the top of a hill for cover that they don’t need.”

“We’ve now launched a partnership with Aviva, the largest general insurer in the UK. Aviva has risks that they want to write, but are reluctant to do so, specifically because of the flood risk. We want to write the flood risk for those areas, and so it’s a perfectly complementary product.”

People In This Post

Adam Rimmer | Fintech Finance

Adam Rimmer

FloodFlash

Companies In This Post

FloodFlash | Fintech Finance

FloodFlash
  1. Why So Many Fintech AI Projects Are Failing (And How to Fix Them)

    Thought Leadership

     Read more
  2. Mastercard, NCR Atleos, and ITCard to Enhance Contactless Experiences at ATMs

    News

     Read more
  3. Paytently and Mastercard Partner to Launch Next- Generation Open Banking Payment Solution

    News

     Read more
  4. Botim Expands UAE-Ethiopia Financial Corridor With Commercial Bank of Ethiopia Partnership

    News

     Read more
  5. Onafriq and Visa Partner to Launch Visa Pay, Unlocking Interoperability Between Card and Mobile Money in the DRC

    News

     Read more
Sibos | FFNews
More On