Technology to Solve DACH’s E-Commerce Fragmentation Problem | G+D | Nexi Roadshow: MPE Berlin

In this expert interview from MPE in Berlin, we had the pleasure of speaking to Stephan Hackenberg, Sales Director for Giesecke+Devrient, as part of the Nexi Roadshow. He told us more about consumer behaviour in the DACH region, which is often dictated by differing payment methods in different countries.

There are an increasing number available in Switzerland, Germany and Austria, which results in some level of fragmentation and a challenge for merchants who nonetheless sell to other countries in the area. It’s clearly a free flowing trade route, so finding ways of reducing friction is increasingly important. This is where partnerships between the likes of Nexi and G+D are so crucial.

In this great chat, Hackenberg was able to give us an overview of what makes this region unique and the challenges faced by merchants to provide a good customer experience. One of the main differing features, ironically, is a historical reluctance to use digital means of payment. Some banks and issuers have perhaps been slower to adopt the latest technology and Germany in particular has historically been a very cash heavy society. According to Hackenberg, this is changing.

For merchants to offer a good customer experience, they need to be able to support different payment methods at checkout and still have a clear and secure authentication process.

There’s thoughts here on the fraud issue and how authentication is slowly becoming more widely adopted, and we hear what could happen with the introduction of PSD3. This updated European regulation will add significant heft to consumer expectations around payments and, when standardisation arrives, it has the potential to make things more convenient and importantly safe for consumers with the introduction of extensive SCA regulations.

As for G+D he talks about what their focus is and how they can impact the merchant experience through partnerships. The e-commerce value chain in the DACH region is an important one, and this conversation gives you a fantastic overview of how it works.

Stay tuned for more videos from the Nexi Roadshow as we head to Hamburg for the Online Marketing Rockstars Festival (OMR)!