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Thursday, March 05, 2026
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The Customer Whisperer: LHV Bank’s Anita Paju Reveals Fintech Success Secrets! | FF Salon at Money20/20 Europe 2023

Over at the RAI in Amsterdam for the Money20/20 Europe event, Anita Paju, Head of Customer Success at LHV Bank, joined us in our FF Salon to discuss her role within the company.

LHV Bank is a fully licensed UK bank that specialises in offering comprehensive banking services to global fintechs and personalised SME lending solutions to UK businesses. LHV Bank gained its UK banking license in May 2023 and plans to expand its banking services offering to e-commerce businesses and start accepting retail deposits later this year.

“I run customer success. We oversee customers, everything from onboarding till throughout the entire relationship. I’ve been with LHV for almost 10 years.”

“I’ve always been lucky enough to have managers that really value my opinion and what I want to do. I also think that we have really great customers, and I genuinely believe in what we do.”

“Within our company, whoever wants to get things done has the opportunity. It doesn’t matter what your position is or where you are in the organisation structure. Everyone has the opportunity. If you see something that isn’t right, you can just do it.”

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