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Sunday, April 12, 2026
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Olivia Minock says Companies DON’T want to be fintechs!

The recurring mantra is that with embedded finance, every company can be a fintech. But that inherent purpose of EF promises the exact opposite. Companies do not have to become financial services providers in able to provide those very services.

“[Fintech] underpins the whole economy, people like hairdressers, for example, will use fintech for payments”

Olivia Minnock, FinTech Alliance

Joining us in the FF Salon we have Olivia Minnock, the Editor at the Government-backed ecosystem, FinTech Alliance, who talks to us about the expansive role of fintech in the UK economy and modern consumer life. With banking apps like Monzo, Revolut, and, Plum, people have more control and foresight over their services than ever, an essential tool for the current financial insecurity and cost of living crisis.

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