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Tuesday, February 03, 2026
FinovateEurope | FFNews

Master of Money Management: Ben Ford on Revolutionizing Personal Finance! | FF Salon At Money20/20 Europe

Over in our FF Salon at the RAI in Amsterdam for Money 20/20 Europe, we caught up with Ben Ford, Head of Growth at Frollo, to learn about his field of work.

Frollo is a fintech company specialising in personal finance management solutions and budgeting tools, providing users with the means to take charge of their finances and make informed financial decisions.

“I’ve worked around data and around the industry for 15 or 20 years, even before fintech was a thing.”

“You’ve got to have a real belief in what fintech can do and the power it has to help people change lives, transform lives, improve society and things like that.”

“The feedback that we get on our app, where people do say that it’s made a difference to their life, it works for them. Those are the things that mean a lot.”

“The best thing is getting out and about and getting the word out there, having conversations like this, conversations with other businesses, and just pumping the Frollo brand and building awareness.

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