Krea appoints Peter Andén to its Board of Directors

Krea is pleased to announce the appointment of Peter Andén, independent investor and former Partner at McKinsey & Company as a Chairman of the Board of Directors of Krea.

2022 was an eventful year for Krea as the company increased its revenue by over 100% from 2021. In less than twelve months, Krea has doubled its team size and has recently begun its international expansion with the launch in Finland. Krea is maturing as a company and there is a desire among Krea’s main shareholders to further strengthen the board of directors.

Therefore, Krea today announced the appointment of Peter Andén to the Krea Board of Directors, effective March 10, 2023. The appointment will further strengthen the competencies of the company’s Board as Krea continues to build its position as the leading Nordic procurement platform for corporate credit.

Fredrik Lundahl, founder and CEO of Krea says: “I am very pleased that Peter Andén has agreed to join our Board. Peter will bring vast international experience and expertise in areas that are strategically important to Krea and he will bring important capabilities to the Board, including expert knowledge on strategic analysis and business building.”

Peter Andén is an independent investor and advisor. He was previously a Partner at McKinsey & Company based in Stockholm and served clients across the consumer electronics and software industries. He has extensive expertise in strategy, customer centric product/service development, and digital transformation. In addition, Peter Andén has been the CEO at Veryday, an award-winning design and innovation agency based in Stockholm and New York.

Peter Andén says: “I am very pleased to have joined a group of such talented people. It is impressive what Krea has built over the last years and established itself as a market leader in the Nordics. I will draw on my experience and expertise to further develop and grow Krea’s business in the Nordic region.”