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Friday, July 25, 2025
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Ceta Insurance parent company, Atec, appoints new Pricing Director

Atec Group, the parent company of Ceta Insurance and MGA Arkel, has appointed Matthew Birney as Group Pricing Director. The role of Group Pricing Director is a new position and follows a record year in 2021 for Atec Group.

As a result of product development, distribution expansion and investment in data capability, the group saw unprecedented growth in new business and a significant increase in the number of active advisers using the Infinity platform to access Ceta’s broad panel of providers. Matthew has a wealth of experience within the insurance industry; his recent roles include Head of Pricing at Geo Underwriting and Pricing Manager at Prestige. Initially, he will be specialising in niche property lines within the Group’s MGA, Arkel before moving on to lead pricing strategy across the Atec Group, including at Ceta Insurance.

Brendan Devine, Atec Group CEO, said: “Matthew brings extensive experience in personal lines pricing, niche household in particular, having previously held senior roles at both Prestige Underwriting and more recently Geo (Ardonagh). Matthew’s initial focus will be working with the team in Arkel, Atec’s MGA – which specialises in niche property lines, then moving on to leading the wider group pricing strategy across risk and retail layers, utilising the extensive Atec data assets enriched with external sources to ensure we continue to drive innovation in the leisure and niche home markets we specialise in.”

“Matthew comes highly recommended with a proven track record in the market and is an exciting addition to the management team here at Atec.”

Speaking about his appointment, Matthew said it is an ‘actuary’s dream’ to work within such an innovative business, and can’t wait to get stuck in. Matthew Birney said: “Atec has been turbo-charged over the past several months with new products, innovations and third-party deals that has seen it grow business in many parts of the Group. Given the huge amount of data the group has built over many years trading, it really is an actuary’s dream. I look forward to helping them continue to expand and improve the market for customers.”

 

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