Revolut and Anomaly Launch ‘Turning Points’ Campaign to Empower Ambitious Founders and Business Leaders

Revolut, the global financial technology company with over 11 million UK customers and hundreds of thousands of business customer globally , has  launched “Turning Points,”  a new B2B campaign in the UK and rolling out across France, Italy, the Netherlands, Romania, and Spain later this year. Created by Anomaly, the campaign puts pivotal moments of business growth front and centre, reframing Revolut Business not as a tool for routine tasks, but as the support engine for ambitious companies ready to launch and scale in new markets. 

Aimed at founders and business leaders who expect more from their business account, and have been typically underserved by traditional business banks, the campaign brings to life how Revolut Business goes beyond to enhance user experience to meet the evolving needs of UK businesses, from startup to maturity. The share of young start-ups* on the platform is growing by 50% year-on-year as newer businesses seek a similarly forward-thinking provider with the tools to help them scale their business.  

From advanced expense management to streamlined multi-currency accounts in 30+ currencies to daily paid interest, Revolut Business empowers small and medium enterprises to scale – and save – with its all-in-one business account. Just as Revolut’s “Money Possibilities” campaign showcased the evolution of Revolut’s retail platform, Revolut Business brings the same innovation to businesses. By tapping into this wider ecosystem, business customers benefit from a large network of potential customers, enhanced user experience and advanced technology. 

James Gibson, General Manager of  Revolut Business said: “Our Turning Points campaign speaks to customers who are fed up with the status quo of business banking and want a product that evolves with and fulfils their needs. Demand for our customer-orientated corporate accounts is only growing – particularly amongst young start-ups looking to scale at pace – as we give customers more of the products they want and need. This campaign highlights Revolut Business’s ambition to be the primary choice and natural partner for UK & European businesses as they grow and expand in 2025 and beyond.” 

Toby Allen, Chief Creative Officer of Anomaly London said: “Building on our epic ‘Money Possibilities’ brand work for Revolut, it’s great to be getting our ‘turning point’ idea out for Revolut Business. Like the businesses it serves, it’s an idea that can grow and grow.”

The integrated campaign will roll out across TV, Digital, Social and OOH, and position Revolut as a business provider  that’s designed for efficiency and built for business.

This comes as Revolut Business now accounts for approximately 15% of total group revenue, positioning Revolut Business as one of the largest B2B players in Europe.