The Session That Got Everyone Talking Was… | FF News at FinTech B2B Marketing

Want a taster of the best talks from The FinTech B2B Marketing conference?

In our latest 60 second video from a fintech conference (yes that’s the category), we spoke to some of this year’s attendees to find out what they enjoyed the most, or what they were most looking forward to.

There were interesting panels and keynotes throughout the one day conference, which alongside networking, made for a worthwhile event. And there were some clear standouts.

Check out what our attendees and speakers had to say in the video above.

Marketing powerhouse

It was a packed day, full of the latest and most important insights in marketing. And a number of talks stood out to our guests.

The morning keynote by House of Lords member, Lord Holmes, had a lot of people talking. He was giving a state of the nation and uncovering the major drivers, shaping the UK fintech and financial services industry.

Many of the talks throughout the day were formed of panel discussions, that a number of our guests picked up on. One that particularly stood out in the video above was about demand generation. Understandably for such a crowded market, finding ways of driving demand is a challenge that all companies face.

Throughout the day attendees were treated to a diverse array of perspectives and expertise, with representatives from renowned organizations such as Deutsche Bank, J.P. Morgan, AWS, Fintech Week London, and more taking the stage to share their insights and visions.

Other highlights of the event included a session exploring the implications of the EU Artificial Intelligence Act on marketing strategies, bringing together a panel of experts to dissect the world’s first comprehensive Artificial Intelligence Law.

Another captivating session, led by Nick Vitchev, Research Director at Chartis Research, focused on forecasting market trends and regulatory themes for the coming year. This discussion offered strategic insights into making informed decisions amidst dynamic market conditions.

Transitioning from theory to practice, another session shed light on the evolving landscape of events marketing in the new era. Whether in-person, virtual, hybrid, or experiential, speakers provided actionable strategies for cutting through the noise and amplifying impact in a rapidly evolving digital landscape.

The culmination of the conference was marked by an inspiring closing keynote delivered by Olympic rower Carla Devlin, whose remarkable journey served as a testament to the power of resilience, determination, and unwavering dedication. Her words resonated with attendees, leaving them motivated and inspired to embark on their own journeys of success and achievement.

Be sure to check out the rest of our coverage from this event, on our website.