Trulioo Launches EmbedID: New Front-End Tool That Enables Fintechs to Verify Customers with Only a Snippet of Code

Trulioo, a Vancouver-based leading global identity verification provider, announced that it has launched a new front-end tool, EmbedID, that enables businesses to query Trulioo’s API, GlobalGateway, to instantly verify customers in multiple markets by embedding a snippet of code to their website, particularly the sign-up or registration form.

“EmbedID is a gamechanger, particularly for developers building fintech solutions, who need to create a separate customer onboarding process for each and every country their customers are in, as regulatory requirements differ across countries,” said Anatoly Kvitnitsky, VP of Growth at Trulioo. “With EmbedID, you can verify customers in real-time across multiple markets, while supporting country-specific AML/KYC requirements.”

GlobalGateway is designed to dramatically reduce the time it takes to expand into new markets; in the same vein, EmbedID, too, is quick and convenient by design. In today’s digital and borderless economy, online identity verification needs to be instant, simple and unwaveringly reliable.

“Developers want a low-friction sales process and that’s what we’ve built,” said Kvitnitsky. “Developer can sign up for instant access to our sandbox environment and apply to our beta Developer Plan. With EmbedID, you can start verifying identities through Trulioo’s API without the integration overhead.”