About Tola Alade

Tola Alade is an entrepreneur and creative leader that is motivated by people, cultural identity and creative ideas that genuinely move people. Tola is driven by a mission to build better brands, better products and better perceptions for Africa. This has led him to launch the following ventures; Zazuu - a price comparison website for Africans working in the UK and Europe who want to send money back home to their relatives. Marmalade Collective - a digital media company that brings Africa's culture, stories and emerging brands to a global mainstream audience. Over the last 10+ years, Tola has accumulated experience across digital, print and branding. From starting out as a freelancer, he setup and ran his own agency (Swifty Studios) for 7 years. In 2017, Tola was appointed Head of Design at digital sports agency, 90/24 Media. A deep fascination with cultural diversity, self expression and individuality has led him to setting up the People of Shoreditch Instagram account; a passion project where he meets new people on the streets of Shoreditch, documents their personal stories and photographs them.