About Sofia Zab

Global CMO (and employee #2) at PalmPay. We develop mobile financial services for Africa and aim to reach 100 million users within the next 3 years. Our strategic investors are Transsion, Africa's biggest smartphone manufacturer. Always looking for partners who share our mission to provide consumers with the best choice and value - come join our ecosystem and make your services available on PalmPay, which will come preinstalled on millions of devices in Nigeria, Ghana and other markets. Previously first Marketing hire and Director at Branch.co, an Andreessen Horowitz-funded mobile app lender that I helped to grow from scratch to 3m+ downloads and 1m+ customers, establishing the customer growth strategy and all departmental processes and operations in 3 markets. Cut my teeth as the Head of Marketing at Rocket Internet's Jumia in Kenya where I managed marketing strategy and operations as we grew from a 50 person startup to 12 people on the marketing team and a multi-million dollar annual marketing budget within a year - reaching the #1 spot on Alexa. Recognised by Forbes on their 30 under 30 list for Sokotext, a startup I co-founded which pioneered innovative fresh produce supply chains in Nairobi. Member of the Global Shapers community. Keywords: Emerging markets, FinTech, Strategy, Brand, Partnerships, Business Development, Growth Hacking, Performance Marketing, Mobile Marketing, Online Acquisition, Lean Startup, ATL, OOH, CRO, CRM, PPC, Marketing Analytics, Marketing Operations, SQL, BI.