About Sherif Gemayel

Sherif Gemayel is a serial entrepreneur who is passionate about disrupting the traditional way we distribute insurance, using trends from other industries to help him navigate through this uncharted territory. He built and successfully sold one of the most innovative brokerages in Canada; Sharp Insurance. The knowledge and firsthand experience he gleaned from Sharp Insurance inspired him to launch Trufla Technology, which provides brokers with a complete digital transformation solution for their brokerages and powers their distribution. As the CEO of Trufla Technology, he leads a team of over 140 experts in insurance software development, AI, data management, app development, and UI/UX. They deliver a complete digital transformation solution for brokers, enabling them to compete and grow in an ever-evolving digital landscape. With over 200 clients spanning the globe, his mission is to be the technology that powers the broker channel.  Sherif Gemayel holds a 1997 - 2002 University of Calgary.