About Sanjay Manchanda

I am a marketing and product management executive with a passion for customers, solving business problems, creative storytelling and data-driven marketing. I lead Marketing at Chargebee, a fintech company whose Adaptive Revenue Management platform customers love (ranked #1 in the G2 Winter 2023)! I have helped rapidly scale new product businesses, contributed to building a multi-billion dollar SaaS business and delivered successful go-to-market and demand gen strategies for developed and emerging markets at Box and Microsoft, At Microsoft, I was responsible for Office 365 product marketing and go-to-market for enterprise and mid-market. At Microsoft I got to work in a variety of product marketing and product management leadership roles for Office 365, SharePoint, Office and BizTalk. Along the way, I've helped shape new market categories, create new platform businesses and innovate in digital marketing and story-telling. As an entrepreneur, I co-founded and was CEO of a Silicon Valley venture-funded XML data management software startup focused on the enterprise. I enjoy working with and advising startups, and am on the advisory board at EdGE Networks (talent acquisition and workforce optimization using AI and data science), and Idea Village (GAN accelerator in New Orleans). Specialties: SaaS, B2B Cloud Services, Business Strategy, General Management, Product Marketing, Growth marketing, Developer Platform marketing, Strategic Partnerships, Go-to-Market strategy, Industry marketing, Digital Marketing, Sales Enablement, Positioning, Storytelling, Coaching, Product Strategy, Competitive positioning, Messaging