Prime Day’s Ripple Effect: Online Merchants Beyond Amazon See Sales Surge
August 28 2025
This year’s Amazon Prime Day (8–11 July) didn’t just boost Amazon’s bottom line. New data from Checkout.com, the global digital payments provider, shows that online merchants outside of the marketplace also saw significant gains, with revenues rising 9 percent on the first day alone compared to the prior month. Electronics and interior furnishings led the way, with sales surging 35 and 34 percent respectively in regions where Amazon ran promotions.