Rich Bayer
Rich Bayer is EVP, Country Manager and Head of Sales, U.K. & EU at Afterpay. Coverage across the FF News network includes 3 articles since 2023, most recently "UK BNPL Regulation Takes Effect: Clearpay Data Shows 77% of Consumers Support New Rules" (15 July 2026).

Latest news mentioning Rich Bayer
- UK BNPL Regulation Takes Effect: Clearpay Data Shows 77% of Consumers Support New Rules 15 July 2026 Merchants Eye
- Clearpay Announces Launch of New Customer-controlled “spend cap” Feature 6 August 2025
- Clearpay reveals 1 in 3 British adults embrace BNPL, with nearly four in five finding it helpful in reducing financial stress 18 October 2023