About Rebecca Shears

With over 20 years’ experience providing marketing leadership to global consumer brands, I bring a customer-led, strategic perspective that delivers sustainable, profitable growth. Throughout my career, I have been called upon to lead creative, first-to-company marketing strategies. Key highlights include delivering a global rebrand for OFX increasing brand consideration and awareness in all key markets, and driving a customer-led marketing agenda for HP using innovative influencer and social media strategies to rapidly scale brand awareness and drive online sales. Most recently, I have successfully re-oriented BIMA to become a digital first brand, and built direct relationships with our customers, through acquisition and brand focused advertising resulting in new value propositions, lower cost per acquisition, and a more tightly defined strategy. On a more personal level, as a leader, I believe in the power of agile environments and excel in pulling people together, with collaboration and vision, to deliver transformative results.