About Nuria Domínguez Soto

Nuria Domínguez Soto is an expert in the Tourism and Wellness industries, specializing in services aimed at Silvers aged 50 and above. She authored the Tourism Chapter of the First White Paper of the Silver Economy in Spain. With the motto "From knowledge to action," her expertise in tourism and emerging trends has led her to design tourism solutions for Silvers, culminating in SilverWorld, a B2B/B2C SuperApp of experiences, where she serves as Chairman. Nuria Domínguez Soto has participated as an expert speaker on Silver+50 Tourism and Wellbeing at prestigious events such as the DES (Digital Enterprise Show), Fitur 2024, SIMED, IE Foundation, and the Polytechnic University of Madrid's International EIT Digital program. She has also spoken at the V Tourism Intelligence Conference in Cartagena and within the Malaga Silver Economy Hub, in collaboration with the Royal Andalusian Golf Federation, among others. Additionally, Nuria Domínguez Soto is Co-founder of SeniorsLeading, operating under the slogan "At the forefront of the Silver Economy," and serves as General Director of IR for the Malaga Silver Economy Hub. Nuria Domínguez Soto has more than ten years of professional experience in the Luxury Retail sector, in which he has led innovative and disruptive projects, both in the digital channel and in physical stores, for important international brands. Graduate in Law from the San Pablo CEU University. Nuria Domínguez Soto has a Master's degree in Marketing Analytics for Business Growth and in Financial Management, and has a Higher Program in Sales Management and Product Manager from ESIC Business & Marketing School among others.