About Mike West

I serve as Vice President, Global Head of Commercialization and GTM Strategy for Visa Direct. As a seasoned payments executive, I have 20 years’ experience building world-class teams, leading product strategy, product marketing, sales, partnerships and operations, while having the P&L responsibility for generating consistent, double digit net revenue growth. Visa Direct is a real-time global money movement network designed to facilitate fast, secure digital payments for FinTech’s, Banks, FI’s, Governments, and Enterprise clients. One of my core passions is cultivating a positive work culture that inspires, empowers, and uplifts people. By being authentic and transparent, creating a safe environment, and nurturing trusting relationships, I empower my teams to embrace boldness, innovation, customer-centricity, and transformative strategies that yield positive top-line and bottom-line results. My approach balances a market-defining vision and inspirational leadership, with a pragmatic focus on voice of the customer, top clients, empowering teams, and achieving key business goals. Highlights >Global leadership experience, having managed teams in North America, Europe, and Asia. >Built and launched new digital payment products and solutions at Visa, PayPal and Amex spanning money transfers, financial services, cards, and banking. >Expert in product narrative and storytelling, leveraging customer insights, market data, and industry trends to create compelling product propositions, package new solutions, and services. >Managed cutting-edge B2B product marketing strategies, B2B lead generation infrastructure, sales enablement and business development strategies. >Experienced leading in a high growth, fast-paced startup environment with multiple product lines, complex sales offerings, different buyers spread across diverse customer segments and geographies. Implementing processes, data, reporting and systems that grow the business from start-up to scale. >Expert in B2C, B2B and P2P payments, card networks, ACH/RTP schemes, digital wallets, open banking, embedded finance, pricing, risk and compliance, tokenization, bill payment, and eCommerce. >Launched 60+ use cases resulting in over 2000 clients onboarded, with the support of over 500 Banks, Payment Processors and Fintech partners. >Introduced 100+ new solutions in collaboration with clients, including Square, Stripe, Revolut, PayPal, Uber, Airbnb, DoorDash, eBay, Fiserv, Bank of America. > My efforts have helped grow Visa Direct since 2017 to deliver an impressive 42% YOY revenue growth in 2022!