HSBC UK and FICO Win FSTech Award for Best Use of Data Analytics
April 10 2025
HSBC UK and global analytics software leader FICO have won a prestigious FSTech Award for Best Use of Data Analytics. The award, presented in a gala event in London, recognises HSBC UK’s use of AI-powered optimisation tools from FICO to design and deploy highly tailored credit line offers to customers. The project resulted in HSBC UK being able to better meet their customers’ needs through access to additional products, with no increase in credit losses.