About Melanie Siewert

Strategic Marketing Executive, Brand Evangelist and Growth Catalyst with a depth of experience in B2B marketing, financial services and payments. I drive competitive advantage by creating world-class brands through innovative marketing, developing breakthrough ways to promote customer engagement, retention, and loyalty and building customer-centric culture. I combine core marketing strategy with customer experience to deliver improved customer lifetime value. I value strong relationships and work hard to be a partner, advisor and leader. I love... customers, winning, solving problems, building teams, helping others achieve great things, all thing global. I always look for creative solutions to problems and learn quickly in any new setting. I believe in authenticity, positive intent and in being inclusive. I know humor and fun can make the worst day better and treating others with kindness and respect will always come back to you. The world is changing so quickly--how we shop, how we interact with brands and what we value is changing. I am really good at interpreting those changes and creating strategies that maximize the opportunity to win. LEADERSHIP STRENGTHS & CORE COMPETENCIES • Strategic Marketing Planning • Sales Enablement • B2B, B2C and B2B2C marketing • Strategy Development • Project Management • Analytics & Segmentation • Content Marketing/Account Based Marketing • Customer Experience Management • Brand Management • Marketing Communications • Customer Insights/ Market & Competitive Intelligence • Digital/performance Marketing • Full-funnel Lead Generation • Cross-cultural leadership • Global business Financial Services Payments FinTech