About Melanie Hayes

An exceptionally talented marketing and communications professional who drives change and delivers exceptional business results through strategic and team development within B2B, B2C, national and global environments. Accomplished in establishing sustainable Partnerships and engaging customers with consistent, powerful messages to drive ROI. A results-driven self-starter who has successfully launched new products and delivered marketing campaigns that achieve significant levels of new business and conversion rates in challenging markets. Areas of Expertise: PR, Global Marketing, Brand Management, Communications, B2B / B2C, Product launches, Advertising Strategy, Exhibitions/Sponsorship, Corporate communications, Strategic Planning, People Management, Social Media, E-commerce, SEO, Budget Management, Change Management, Intellectual Property & Trademarks.