" class="no-js "lang="en-US"> Mary Hines Droesch - Fintech Finance
Thursday, June 01, 2023
Mary Hines Droesch | Head of Consumer and Small Business Products at Bank of America | Fintech Finance

Mary Hines Droesch

Head of Consumer and Small Business Products

About Mary Hines Droesch

Mary is the Chief Marketing Officer for the US Consumer Bank. She is responsible for maximizing Citi’s relationship with its US consumers across Cards, Retail Bank and Mortgage by cultivating trust, communicating value, and delivering customer-centric innovation to drive sustainable client-led growth.

Among her many accomplishments during her seven years at Citi, Mary has led the transformation of Citi’s U.S. ThankYou and Global Rewards Program. She has taken a customer-focused approach to simplify and provide a frictionless experience across all rewards and benefits touchpoints, which included the launch of the Global Rewards program in 12 international markets, as well as innovative functionality such as Pay With Points enabling real-time points redemption at checkout.

She also rolled out a robust innovation operating model for the Citi Cards business to ensure that Citi continues to be at the forefront of bringing new products, capabilities and partnerships to market. This model leverages customer insights and analytics in order to drive both core and disruptive innovation, managing the launch of new products and capabilities as well as relationships with external rewards platform partners.

As part of her mandate, Mary also oversees Lending, Existing Customer Marketing, and Early Engagement, creating a 360-degree approach to customer engagement.

Prior to joining Citi, she was with American Express for nine years, most recently as Vice President of Charge Product Management. And before joining Amex, Mary held several roles with Inductis, PriceWaterhouseCoopers, Accenture etc.

Related Story

Bank of America Will Transition to Recycled Plastic for All Plastic Credit and Debit Cards Beginning in 2023

April 22 2022

Bank of America today announced that it will transition all plastic credit and debit card […]

Related People

Kevin Baker

Kevin Baker

Tram Nguyen

Tram Nguyen

Rina Arline

Rina Arline

Fernando Vicario

Fernando Vicario

Renee Nalbandyan

Renee Nalbandyan

Dhiraj Bajaj

Dhiraj Bajaj

Geoff Brady

Geoff Brady

Keith Glenfield

Keith Glenfield

Jason Gaughan

Jason Gaughan

David Trepanier

David Trepanier

Amy Brusiloff

Amy Brusiloff

Bernard Mensah

Bernard Mensah

Robin Growley

Robin Growley

Mary Hines Droesch

Mary Hines Droesch

Holly O’Neill

Holly O’Neill

Andrew McKibben

Andrew McKibben

Faiz Ahmad

Faiz Ahmad

Jay Davenport

Jay Davenport

Kenneth W. Ullmann

Kenneth W. Ullmann

Jorge Camargo

Jorge Camargo

Stephanie Wolf

Stephanie Wolf

David Kretz

David Kretz

Chris Wong

Chris Wong

Derrick Walton

Derrick Walton

Mark Monaco

Mark Monaco

David Tyrie

David Tyrie

Liba Saiovici

Liba Saiovici

Kaku Nakhate

Kaku Nakhate

Cathy Bessant

Cathy Bessant

Fernando Iraola

Fernando Iraola

Katy Knox

Katy Knox

Brian Moynihan

Brian Moynihan

Thomas Montag

Thomas Montag

Anne Finucane

Anne Finucane

Paul Taylor

Paul Taylor

Related Company

Bank of America