" class="no-js "lang="en-US"> Mary Hines Droesch - Fintech Finance
Saturday, May 25, 2024
Mary Hines Droesch | Head of Consumer and Small Business Products at Bank of America | Fintech Finance

Mary Hines Droesch

Head of Consumer and Small Business Products

About Mary Hines Droesch

Mary is the Chief Marketing Officer for the US Consumer Bank. She is responsible for maximizing Citi’s relationship with its US consumers across Cards, Retail Bank and Mortgage by cultivating trust, communicating value, and delivering customer-centric innovation to drive sustainable client-led growth.

Among her many accomplishments during her seven years at Citi, Mary has led the transformation of Citi’s U.S. ThankYou and Global Rewards Program. She has taken a customer-focused approach to simplify and provide a frictionless experience across all rewards and benefits touchpoints, which included the launch of the Global Rewards program in 12 international markets, as well as innovative functionality such as Pay With Points enabling real-time points redemption at checkout.

She also rolled out a robust innovation operating model for the Citi Cards business to ensure that Citi continues to be at the forefront of bringing new products, capabilities and partnerships to market. This model leverages customer insights and analytics in order to drive both core and disruptive innovation, managing the launch of new products and capabilities as well as relationships with external rewards platform partners.

As part of her mandate, Mary also oversees Lending, Existing Customer Marketing, and Early Engagement, creating a 360-degree approach to customer engagement.

Prior to joining Citi, she was with American Express for nine years, most recently as Vice President of Charge Product Management. And before joining Amex, Mary held several roles with Inductis, PriceWaterhouseCoopers, Accenture etc.

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