About Luz María Velásquez Zapata

I am a close woman with the ability to mobilize great challenges and changes, who is passionate about supporting and inspiring others, encouraging them to fulfill their dreams. Business administrator with strategic, analytical and innovative vision, with more than 25 years of experience in the financial and banking sector, developing strategies for the business of People, SMEs and Companies. I have extensive knowledge and experience in: - Design and development of new products, channels and businesses for different segments from ideation, execution and launch. - Definition of goals and fulfillment of results. - Financial and business profitability analysis. - Strategic transformations, to evolve a company focused on products, towards a company focused on relationships with customers. - Implementation of new business models and development of plans to achieve team productivity. - Negotiation and commercial management. - Team leadership to achieve business results. - Credit analysis and approvals of credit operations for clients from different segments.