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Lucy Heavens truly considers herself to be the ultimate all-rounder with a passion for marketing FinTech and RegTech solutions.
A self-confessed tech-geek, she is an active commentator and thought leader on social media with expertise spanning FinTech, RegTech, Big Data, and Digital Transformation, specifically within retail banking, private wealth, and institutional asset management. She regularly features in the Planet Compliance Top 50 RegTech Influencers list, the Kurtosys 100 Women in Finance Power List, and is proud to be included in the 2017, 2019, and 2020 Innovate Finance Women in FinTech Power Lists (listed as a standout 35 for 2019).
Lucy Heavens is a highly focused, goal-driven, and creative professional with solid experience across the full marketing mix including; global market strategy and campaign management (soup to nuts), digital marketing (including SEO, PPC, email marketing), product marketing, social media, influencer marketing, business development, lead/demand generation, analyst relations, PR, event management, and partner/affiliate marketing.
A little bit of info about her from a social aspect; in her spare time, she enjoys reading, spending time with her family, long walks, and a nice glass of wine (or two).
Happy to connect and explore opportunities for mutual collaboration.
Lucy Heavens has a diverse work in various roles related to marketing, advisory, and community building. Lucy currently holds the position of Vexperience P, Marketing at Salv. Prior to that, they worked as a Board Advisor at Unbanx, where they helped users profit from their banking data. Lucy also served as an Advisory Board Member at Fintech B2B Marketing Community and a UK Ringleader at Risky Women, where they connected and championed women in risk, regulation, compliance, and ethics. Lucy has also volunteered as a Non-Executive Director at Mama Bee Group, supporting their goal of helping organizations meet the needs of young people and communities. Furthermore, they have served as a Mentor at Women of FinTech and a Member at Disruption Disciples, where they contributed to creative solutions through meet-ups and collaborations. Additionally, they have held the position of VP, Marketing at Hokodo and Chief Marketing Officer at 10x Banking.
Lucy Heavens earned a Diploma in Social Media Marketing & Online Reputation Management from Shaw Academy in 2015. In 2008 and 2009, they completed a Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing.


