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Kristina Hunter Nilsson

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https://www.riverty.com/en/

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Riverty research reveals family and friends remain Europe’s most trusted financial advisors, as AI adoption and finfluencer influence rise ahead of the Golden Quarter.

Friends and Family Remain Top of the Finfluencer Charts

October 15 2025

Despite the growing visibility of finfluencers such as Mia, Becca Bloom, and Yasmin, it’s still friends and family who top the trust charts when it comes to financial guidance

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