About Katia Mar

I help companies reach customers and decision makers through effective positioning and delivery of software products globally via diverse marketing, sales and partner channels. In two decades I have delivered software products and services that disrupted data-rich markets, and have created new business categories in technology, finance, cybersecurity, real estate, live sciences, e-commerce, and media. I work with management teams to turn market potential into roadmap, envision and execute commercialization programs, and leverage PR and media channels to grow brand recognition. Focused on ROI and metrics, I drive business outcomes inspired by data and customer need. Well versed in data platforms, cybersecurity, authentication, enterprise BI, ML, NLP, image recognition, with early career in software engineering (C++, Java, Visual Basic, Perl). A few deliverables: * Repeatedly moved emerging solutions upmarket from SMB into enterprise segment and from pay-as-you-go into SaaS business model * Ideated and launched award-winning transformational ML/automation products * Aligned product, marketing and sales teams resulting in 75% increase in bookings and reduction in sales cycles by 35% EDUCATION: MBA in Entrepreneurship and International Business MS in Computer science BS in Mathematics The opportunity to drive innovation and shift the market is huge, and I look forward to helping people and companies be successful. Reach out to talk about technology, your company, or art.