About Julie Ashmore

Julie Ashmore moves from UK banking heavyweight NatWest, where she was CEO of NatWest Rapid Cash for three years, joining shortly after the Rapid Cash launch. Rapid Cash was created as an alternative to overdrafts by providing businesses with a flexible line of credit to cover unpaid invoices for up to £1 million. During her time there, she led the team of 50 people and grew the client base more than 700x. Prior to NatWest Rapid Cash, Julie Ashmore was commercial director at competitor GrowthStreet. She also held senior leadership roles at HSBC and Bibby Financial Services, and has over 30 years of experience within the SME banking and finance market. At Muse, she will spearhead the lendtech’s sales, operations, user experience, and risk functions, with a view to reach 30,000 customers and provide £1.5 billion of SME financing in the next three years. A highly experienced and motivated business leader with over 30 years’ experience. Motivated by tough challenges, personally as well as in business - climbed Kilimanjaro in 2010, skied to both North and South poles and crossed the North and South Atlantic oceans in the Clipper RTW yacht race 2017/18. Striving to encourage businesses and individuals to maximise opportunity, embrace change and respond positively to challenge. An engaging and motivational public speaker who is fast gaining experience on the professional circuit having spoken at networking events, conferences and a top international business school.