About Jon Prideaux

At BOKU, Jon Prideaux helps people around the world buy things with the one device they never leave behind. They can put a charge on 4 billion mobile phone bills. That's more users than Visa and Mastercard combined. Transacting is a cinch—all you need to know is your phone number. It's no surprise that merchants that accept Boku sell more stuff. As merchants like Facebook, EA, Spotify, and Sony can attest. Jon Prideaux was first involved with e-commerce as the founding EVP for Visa Europe's e-commerce division, Virtual Visa, back in the late 90s. In that role and subsequently as EVP, Products and Marketing, Jon Prideaux was involved with most new developments in the cards industry over the last 15 years or so: Some worked: Chip and PIN, Visa Electron, V PAY. Some didn't: Visa Cash, SET. On some, the jury's still out: Verified by Visa (3-D Secure), contactless cards. He's a hands-on Executive as comfortable with the nuts and bolts of Operating Regulations as with strategy. Jon Prideaux was the Chairman of Visa's Compliance Committee for seven years. Jon Prideaux was Deputy CEO at SecureTrading Group, one of the UK's leading PSPs. During his tenure, they were able to more than double revenues and quadruple profits. Jon led a management buy-in at Shopcreator, one of the UK's leading e-commerce platforms and is now serving as Chairman of the company was also Non-Exec Chairman at Judo Payments who have the best way of bringing card payments into mobile apps.