About Janet Rivera-Hernandez

Janet Rivera-Hernandez is a global communications executive who excels at driving growth through strategic communications and messaging. As a focused and innovative leader, she leverages resources to develop and execute initiatives that span multiple geographic markets. Her success has been in large part due to her ability to respond to ever-changing market conditions and technologies by utilizing social media and traditional platforms to deliver high-impact campaigns. As a relationship builder and trusted advisor, she works across business functions to create buy-in and support for internal and external campaigns. Janet Rivera-Hernandez is a strong mentor and leader to her team and builds a high-performing culture. Janet Rivera-Hernandez, along with her outstanding team, have accomplished the following: • Spearheaded the region’s first partnered event with the World Economic Forum in Mexico, dominating conversations in traditional and social media with a share of voice 40 points above the closest competitor. • Managed the company’s top customer meeting including content development, executive presentations, executive counsel briefings, and production and maintained top box scores of 85%+ in customer satisfaction survey. • Successfully migrated MasterCard’s flagship corporate social responsibility program to be 100% digital including – Facebook, Twitter, and blog and establishing it as an industry leader. • Launched the region’s digital communications capabilities including the first Twitter news handle outside of the U.S. with a 400% growth in visitors since launch; first regional online newsroom in three languages, the company’s first consumer education program on social media. All social channels surpassed competitors’ presence. Her key competencies include: • Payments Industry Expertise • Media Relations • Digital Communications • Issues Management • Regulatory Communications • Executive Communications • Employee Engagement • Team leadership • Change Management • Corporate Reputation • Strategic Planning • Budget Management